If you are using the standard USPS database cleansing tools (CASS, NCOA, ACS) only to get a new address and postage discounts, you are not doing enough. Based on recent trends, you are wasting more money, seeing more delivery delays, having higher rates of returned and/or undelivered mail, lower response rates, and lower customer satisfaction/retention, while also being exposed to higher fraud and compliance risks. 

Adam and a local mailer, will talk about recent trends and issues in mail handling related to address quality and how mailers can mitigate some of the impacts by making full use of the data from processes you likely have in place already.  The goal of this session is to dive deep enough into the data and opportunities so you go away with the information needed to identify and pursue a couple actionable items. 

Get ready for an open and interactive discussion, where attendees are encouraged to ask questions and share insights.

Don’t miss this opportunity to elevate your knowledge and sharpen your address management skills!

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